Born and raised in a small town in the Philippines, Elena Devanadera and her family later migrated to Canada where she pursued her career as a plant scientist.

She turned to cannabis to help with some health issues, but due to her religious and conservative culture, kept the treatment a secret out of fear being judged. However, as cannabis became less stigmatized, Devanadera made it her mission to create high-quality, plant-based products for self-care that could seamlessly fit into a woman's lifestyle. Enter her brightly-colored, naturally-sourced CBD suckers: Chill Pops.

Here, we talk to Devanadera about natural healing, her ideal customer, and how to avoid being intimidated by CBD.