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The CBD Six...with Jayme Cyk

The CBD Six...with Jayme Cyk

by Danielle Cheesman (@daniellesaid)

Welcome to The CBD SIX! A new interview series that spotlights how women we admire incorporate CBD into their daily routine—to help with everything from parenthood to professional pursuits—and demystify its stigmas in the process.

Meet Jayme Cyk! With her distinct editorial point of view and strong understanding of content and commerce, Cyk spent years as the beauty director of Violet Grey, cultivating its highly-curated luxury labels. As a bonafide champion of indie beauty, she founded consulting agency Cannonball Theory to develop the stories of the most innovative brands. Here, the beauty authority talks to Fleur Marché about CBD—in six ways.

  • 01

    What was your first experience with CBD?

    I first tried CBD about a year ago when Lord Jones came to meet with me while I was the Beauty Director at Violet Grey. Even before that, when I was first exposed to CBD, I was slightly terrified that I would react similarly to when I would get high in college—which I hated, by the way. I knew that CBD wouldn't get me to the same place as my college days unless it was infused with THC, but I used to get so paranoid and disconnected from my body for two to three days. Fast forward to 2018, I was chatting with Cindy Capobianco, the founder of Lord Jones, and she convinced me to test drive her topical cream, a product that is now essential when my period arrives and I need my cramps to subside. Let's just say I'll try whatever CBD product you throw at me, but most don't live up the expectation.

  • 02

    Take us through your daily routine!

    Morning Must-Haves? 

    My morning skincare routine is as follows: Agent Nateur holi(c) Youth Skin Powder, Agent Nateur holi(water) Hyaluronic Pearl and Rose Toner, Epicuren Discovery Colostrum Luminous Glow Cream, and EltaMD UV Clear SPF 46. Then, I usually go to Pilates by Amanda around 7 a.m., which is my favorite workout of all time and I try to get there at least three times a week. Lastly, most mornings, I take L-Tyrosine, which is an amino acid that helps tremendously with focus. After taking ADD medication for over 10 years, I removed it from my routine full-stop and L-Tyrosine has been a lifesaver.

    Afternoon Pick-Me-Up? 

    I love making a cold matcha latte with Aime Matcha Glow from Paris. It contains collagen and aloe and has this delicious nutty taste to it. It’s a recipe I stole from Jena Covello, the founder of Agent Nateur, and now I can’t live without it. I don't drink coffee and I never have so this gives me a nice little energy boost.

     Nighttime Necessities? 

    I wash my face in the evening with Karyng Replenishing Cleanser, which is formulated by my dermatologist Dr. Karyn Grossman. I also use Differin, which is a topical retinoid gel that I get at the drugstore. It helps fight acne, lines, and wrinkles, so it's the ultimate anti-ager. Then I use Epicuren Discovery Colostrum Luminous Glow Cream for some extra hydration. Also, I love Lina Hanson's Eye / Neck + Treatment Balm, which I also use on my cuticles because it morphs from a balm to oil. Right before I brush my teeth, I put a dropper full of Juna Nude Drops under my tongue, so I have a restful night's sleep.

  • 03

    What are you like before and after your CBD dose?

    It depends on the CBD format, but ultimately, I use CBD to mitigate period cramps and deepen my sleep. So before I take CBD, I'm planning to come down from the day. CBD starts and ends in the evening for me, whether it's a bath or a tincture so, usually, I'm a little bit more relaxed than before. I think my body knows it's time to slow down.

  • 04

    What is your favorite delivery method and why?

    I prefer to ingest my CBD. I think my body has a really high threshold and therefore topicals usually just don't cut it. I tend to see no change in how I feel when applied with a cream or oil.

  • 05

    What myths, misconceptions or stigmas do you feel still surround CBD? 

    There are a few CBD products that I like. But I find the majority tend to have more of a placebo effect. But that's not always a bad thing if it makes someone feel good. I do think, as this category grows, that brands will have to step it up, educate more, and bring a bit of science to the forefront. The saying goes that the proof is in the pudding, but honestly, that's just half the battle. The confusion is real. Hemp vs. CBD, full spectrum vs. broad spectrum vs. CBD isolate. Customers and even editors sometimes find it to difficult to navigate.

  • 06

    You have to gift someone your favorite CBD product. What do you choose and why?

    The Juna Nude Drops tincture. I was in need of a good night's sleep and this has helped me tremendously. Everyone deserves not just eight-plus hours of sleep, but a restful one.

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